Grit Advocate is a multiplier charity.
We grow grit,
and our network shows it,

with 20 projects

in 7 nations,

reaching over 7,500 youth living in extreme poverty.
Empowering families.
Empowering communities.
Empowering the workplace.
Because when we grow grit, we empower,
and when we empower others, we all win!

We help grassroots youth empowerment charities in the world’s poorest nations to bridge compassion with leaders in the community and private sectors.

Are you a conscientious steward of the earth and all inhabitants?

Do you believe in long-term inclusive empowerment, the power of family and strong communities, and free enterprise?

Do you want to empower families living in extreme poverty?

Do you want to empower the communities where they live?

Do you want to empower the places where they work?

Do you want to help empower the schools where their children learn to succeed in life?

There are 21,000 reasons why GRIT matters. We call them Future Leaders and grit grows them.

Come to the Passion Farm. Grow some grit. And build some leaders!

REGISTER HERE to learn more about Grit Advocate's group of Passion Farm partners and the wonderful things we're doing in sub-Saharan Africa.

Our name is changing, but our mission is staying the same. We are still the Atlanta-based nonprofit dedicated to helping grassroots “empowerment” charities in Africa grow and excel. And we are still pushing those charities led by fathers to never give up and to show that firmness of character, indomitable spirit, perseverance, stamina, and passion that must be channeled every day in order to truly succeed in life.



We coach, advise, advocate, and strategize for a community of empowerment charities to ensure the good they do today will be sustained for tomorrow’s children, the communities they live in, and the places where they work.


GRIT ADVOCATE operates entirely in sub-Saharan Africa.


OUR VISION is a place where passionate non-profits, the likeminded leaders in civil society, and businesspersons mobilize for a greater good.

OUR COMMUNITY is called Passion Farm.

OUR PASSION for what we do is simple: we know that long-term success in Inclusive Conscientious Free Market Entrepreneurial-led change breaks the cycle of poverty.

OUR APPROACH to sustaining passion toward giving back has two key themes: Equip future leaders with the best innovation and leadership tools we have available, and develop smart strategies that align entrepreneurial minds with a desire to succeed in the business ventures most needed for economic growth.

OUR TOOLS for success are simple too: Stick to the things that make good things work great: social enterprise, leadership, innovation, sustained talent, and partnerships driven by success in empowering others to succeed.

OUR GROWTH comes from smarter Corporate Social Responsibility (CSR) engagement, especially within projects countries where such win-win investment is yet to be tapped.

OUR YIELD is the simplest of all: We espouse the most basic of moral ideals. All human beings deserve respect and dignity and every effort must be made not to only ensure their human welfare, but we also must empower the advocates. We not only grow charities that believe the same, but we sustain and scale them by capitalizing on what our leadership knows best: putting Growth Mindset (grit) strategies at the top of every mission statement.


GRIT ADVOCATE seeks to partner with local charities that espouse “growth mindset” principles of empowerment and commitment to a greater cause. When such partnerships are formed, we will take all necessary steps to not just succeed but also inspire and lead others to success.

If your nonprofit fits under any of our three strategic programs, it is time to partner with us.